What is Search Engine Optimization (SEO)

Hey Guys!!! In this article, I will tell you that What is Search Engine Optimization (SEO), types SEO, how to get higher ranking in search engine result pages (SERPs).

See, nowadays Search Engine Optimization (SEO) is very important for the business to run, who don’t want to spend the money on paid campaigns on Google™ AdWords or Facebook™. There are some guidelines which we have to follow to do the SEO. If your SEO is not good then you can’t get the higher rankings in Google, Bing, Yahoo or other search engines. Below we discuss the complete details about Search Engine Optimization (SEO).

What is Search Engine Optimization (SEO)

1. Search Engine Optimization (SEO) is a technique to improve the quality and quantity of traffic to our website or a blog to get higher rankings in SERPs.

2. It is a process to get the unpaid, organic, or we can say free results in the website to visitors. So we say that SEO is the process of growing the organic traffic to our website or a blog from the visitors.

3. SEO is the process of affecting the online visibility of a web page or a blog to get a higher ranking in Search Engine Result Pages (SERPs) with organic and unpaid results.

4. In easy words, we can say that Search Engine Optimization is the guideline given by the web engines which we have to follow to get the results. But remember SEO is the time taking process, it means it takes some time to come on the first page of search engines.

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There are some positive points and negative points of SEO like-

Positive points-

  1. It is free to get the result (If compare to Adwords or Facebook Campaigns).
  2. Easy to do complete SEO.
  3. Definite increase in traffic.
  4. Get the high quality of visitors.
  5. It runs for a long time.
  6. All of the things in our hands only.
  7. 60% of people click on the first link or the first result.
  8. Increase in Page Authority and Domain Authority. (How to check PA and DA- Download Extension)

Negative points-

  1. It takes a long time to complete.
  2. Getting noticed more by your competitors.
  3. It’s not as short as its name (SEO).
  4. It’s free but it requires more effort to do it.

Types of Search Engine Optimization:

There are three types of Search Engine Optimization and all are important to do a great SEO for your website.

  1. On-page SEO
  2. Off-page SEO
  3. Local SEO

See Related Article: What is On-page SEO?

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